I've created a logo design for an upcoming online clothing shopping startup called:
Background for the name:
bouu — as in "boutique" or "boo" is intended to be a cute play on words, and connected with their catchphrase "bouu - made for you". Among other offerings, the startup will provide free personal styling services and unique shopping benefits to each customers, associated with the "made for you" catchphrase. The company's core competitive set will be Amazon Fashion, Asos, Pretty Little Thing, and other large online retailers targeting the millennial, primarily female demographic.
Background for the design:
I wanted to incorporate a happy face within the logo, to connect the consumer with the personal aspect of the brand. I do need to refine the gradient color scheme throughout the logo for a more consistent appearance, but I'm not sure if the overall design is right for the brand as shared above.
Are there any other ways I can help this logo scream "shopping", "fun", "look at me" or improve the design, in general?