I had a potential client reach out to me recently wanting me to make modifications to a planner that I designed and sell on my website so she can turn around and sell it to her audience.

I'm having challenges around:

  1. is this a good idea to even do - to have someone else selling something similar to what I'm already selling? She will be adding elements that are specific to her audience (she sells beauty products and I don't) but a lot of it will be the same or very similar.
  2. How much would I charge for this? Would it be a simple design fee or would I want to include royalties as well?
  3. How would copyright and licensing work since more than half would be my original design with less than half her additions but my design?

I'm struggling with even wanting to take this project on. I don't do design full time for others. I'm more about designing things (such as planners) and selling them online.

While dealing with this, I had another person reach out to me wanting to use one of my homebuyer checklists that I sell online for all of her real estate clients. I only charge $5 for the checklists (it's a download) but specify it's for personal use only and not to be distrubuted. What would be the best way to approach this one?

Thank you so much. I've only done web design contracts in the past or worked in marketing designing for clients that way. All this copyright and licensing stuff is new to me (although I've buried myself in research).

  • 1
    I don't know anything about this, but the question made me think of sites where individuals sell graphics (For instance: Creative Market). They often have 2 licenses. A cheap license for a single project and a more expensive one for multiple projects and/or reselling. Though in these cases the site takes its own cut and dictates the licenses. — Maybe it would make sense to apply similar logic here...
    – Joonas
    Commented Jan 28, 2019 at 13:26
  • Thanks @Joonas. This is how I'm leaning, especially for the homebuyer checklist. Commented Jan 28, 2019 at 14:13

1 Answer 1


Why not? It's only money to you, if they cannot be your rivals, reduce your own business, waste your time nor cannot create an illusion you are not the original creator.

Nothing prevents them to use some other design if they cannot use yours. If your products have some original technical functionality (other than graphical looks) you can protect it by patenting. Nonfunctional creations such as layout, texts and graphics can be copyrighted. Actually the copyright is yours even without registering, but registering can give some evidence if that is needed. Patenting of functional principles is possible only if the thing is still unpublished. If it has been for sale, it's "already known".

You sell quite low cost items. Collecting royalties needs some system which is a pain. So, one time charging is the practical way. It can be "per design" ie. you agree which are the modified designs which they can keep visible and sell.

Have a written and signed agreement in two phases:

Agreement 1 which states

  • they want to make new versions of your designs and you negotiate with them if in the future they can keep some of those versions for sale. They cannot keep visible nor sell anything which contains your designs before you have a separate written agreement of it
  • they get some your material for redesigning your products.
  • they cannot publish, give, sell nor in other way make available to others any material that you have showed to them or given to them for creating new designs
  • either of you can stop further negotiations in any time and it's possible that you will never accept any of their designs.

Agreement 2 which states

  • the exact design or several of them that they can keep visible and sell
  • they have no right to alter that design without your written permission
  • you are the main designer of the new version, the new version is a minor derivative of your design(image)
  • what files you give to them and in what format to create a product version which can be sold in webshop.
  • they cannot resell, hire nor give the rights nor data they get to anybody
  • they must deny reselling, include some buyer specific watermark like item (you define it, it's a part of the design) use only a specified (non-easy to reuse) file format
  • you have still exclusive copyright of every item you gave to them
  • you have no responsibility to create nor accept updates nor give any support
  • the name of the design that is used in their marketing
  • how they present you as the original designer in their marketing
  • the price they must pay to you
  • the right to keep the new design visible and for sale starts when the price is totally paid
  • when the right terminate
  • how the agreement can be terminated before the written automatic termination day and what the participants get or must pay
  • what is the court of law in case of conflicts

Termination day = the day when they no more cannot sell nor keep visible anything you have made; this is because you may want to use the stuff in a new way which doesn't stand their business and you obviously can accept lower price when you know how long your stuff will be used.

Give only difficult to modify files, they should be able to insert easily only their own items, not easily edit the core of your creations. Be sure the new design presents you acceptably as the original designer.

You can hide copyright notices to some textures as small enough vector elements or also in bitmaps if you use invisible watermarking methods. You cannot hide them behind other objects because covered parts easily get removed in making PDFs

Quite a long list. The price = try to guess how much they could get money and you must get a substantial part, say 20%, of it if your creations are substantial part of their products.

  • 3
    You seem to be using the word "patenting" as a synonym for protection. It's not. A patent is a specific way of protecting an invention - usually an industrial process/invention. It certainly has nothing to do with graphic design. Copyright is the word you are looking for.
    – Billy Kerr
    Commented Jan 28, 2019 at 13:10
  • Nope. Read about it yourself
    – Billy Kerr
    Commented Jan 28, 2019 at 18:35

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.