So I'm trying to make a logo that:

  1. Represents two initials: L and R ;

  2. The L is supposed to look somehow like a bird, you will see in the photo;

  3. The letter R is going to be a lowercase "r" that's actually the L letter flipped on the floor, looking like an r but a shadow for the L letter(bird) at the same time.

  4. The idea of the logo is "freedom" , hence the bird.

  5. I'm trying to make it as simple as possible. Don't know if I should make it Black & White or add some color. I'm open to new ideas.

    The problem is, I truly don't know how to make this actually look good because i'm supposed to make the r as if it's a shadow, so I must make it look like a light is behind the L and that creates the shadow, making the photo look kind of 3D. If you could suggest me anything I could do to make it look good I would highly appreciate it! I am working in Photoshop CS6. (The logo is not necessarily supposed to be in a circle) enter image description here

enter image description here

  • Here's the bird concept stretched to another direction dropbox.com/s/oo76pljmo2nn30b/L_Bird.jpg?dl=0
    – user82991
    Feb 15, 2019 at 20:40
  • I had no idea that was supposed to be a bird until I read that it was supposed to be a bird. I don't mean to imply that's a "bad" thing, but the bird concept is quite obscure.
    – Scott
    Feb 15, 2019 at 21:01

1 Answer 1


Instead of shadow you could play with reflection in water like this examples:

enter image description here

  • Thanks! That's a really good suggestion, haven't thought about that :) Feb 15, 2019 at 16:12
  • 1
    This answer is a nice tip, especially the second option, because a gradient or blur is not a good idea to be part of a logo.
    – Rafael
    Feb 15, 2019 at 17:13

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