We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:
You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.
I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:
I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!