I am a designer that does not work with much motion graphics. Since I am at a startup I wear many hats. I have created a 30 second animation for our company that explains our product. The type animates in and I was using only two different variations:

  • A swipe for the first and last titles that look alike (Call that Style A)

  • A slide up for all of the typography in 3 scenes. This explained a 3 step process of our product. (Call that Style B)

I figured two variations of animating-in type was enough for a 30 second video and it made sense to group them. However I received feedback from a non-designer that Style B seemed too repetitive and they wanted to see another animation.

I think that may be a bit much and they'd lose a sense of connectivity and consistency. I think it makes sense that all three steps in Style B shared the same animation.

I'd like to see if there's any motion designers that have opinions on the matter so I can make an informed design decision. My gut tells me I have it right but my expertise is not in motion graphics.

closed as primarily opinion-based by Luciano, Ovaryraptor, Westside, WELZ, Scott Apr 26 at 6:31

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.

  • 1
    Can we see a video? – Zach Saucier Feb 28 at 4:49
  • As is, I believe this question is opinion based/too broad and should be closed. If you provided the video I can see it being on topic as not opinion based – Zach Saucier Mar 29 at 18:03

I can give you my personal feedback as a designer who has watched way too many lunch n learn PowerPoint and Keynote presentations, both product specific and general technical considerations types, whilst working in the architectural field: any such type animation should be fast enough to not induce a sensation of frustration waiting for all the type to resolve/arrive, and should also be almost unnoticeable once the graphic language has been absorbed - which tends to imply consistency throughout - meaning your concept in which start/end titles have one style, and all others have a single consistent other style is spot-on IMHO.

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