- Motion graphics also can be about telling a story. It might not be about a hero's journey, but a glowing logo. But it is an "instant" story. A path from an empty canvas to a logo that constructs itself.
There are many schemes for conceptualizing a "story" one I often use is
Yes, it lacks "conflict" and resolution, but motion graphics can potentially have all these 4 basic elements.
The introduction can be a blank canvas, with a rapidly approaching something. That starts constructing into something (Development) and turns into your 3D logo (Climax) and the text "presents" can be the conclusion.
Here are some screen captures from Paramount pictures (c) intro (used for educational purposes) Where you can see the 4 stages, in a fairly simple fashion.
- But that being said, a "story" board is for planning visual products, not just to develop a story.
Camera movements, camera angles, framing, elements necessary on the shots. So in that field, a storyboard is the same as planning an action sequence on a movie.
If your "motion graphics" is a simple one, your storyboard can be a simple drawing on a napkin.
I was watching an old interview with Alfred Hitchcock and was asked if he ever improvised on the set, and he said in short "Certainly not, I would prefer to improvise in the office" "A lot of people suffer from a difficulty in visualizing something".
A Storyboard is an aid in visualizing stuff.