I designed the following poster for social media stories:

enter image description here

I like the concept; it is not the problem. The O is the part of our logo.

I feel that something is wrong with the font size, weight, or spacing, but I am not sure and I cannot identify it. What is it?

  • @Wrzlprmft I have edited it.
    – Vikas
    Commented May 4, 2019 at 8:47
  • Thanks. Now I have the problem that I have no idea what “social media stories” are, but that may be just me.
    – Wrzlprmft
    Commented May 4, 2019 at 8:51
  • @Wrzlprmft it's just a way of sharing photos/stuff on Facebook, Instagram, WhatsApp etc. That is, I will share it online.
    – Vikas
    Commented May 4, 2019 at 8:55

1 Answer 1


When doubting about a page/poster layout, there are some visual exercises that can help like:

See it smaller

More than layout problems I see (or perceive) color problems, too many color variables in a very simple design, actually you are using the three color variables: ink, bright and saturation.

enter image description here

See it upside down

While vertical alignments work correctly, horizontal alignments fail when combining elements

  • See the number four horizontal stroke, end cap and the the baseline.
  • See the image end and the top th from the

enter image description here

Those are minor details, but personally I think... as you said

I like the concept; it's not the problem

If you are 100% sure about it, why you don't show it well?

enter image description here

In your original design I had problems with reading, I've asked myself why the e has a different color... I did not distinguish the 4th. That's why I put a point below in the redesign. Lowering the color contrast of MAY, which has already a weight contrast, makes the 4th. stronger, and, in my opinion, the legibility improves.

Making the e, may and be with the same gray it's applying the Gestalt principle of similarity, in this case by color. The e stops being a single object, visually becomes part of a group.

It would be good to get some visual information from the 70's Typography Layout when the use of phototypesetting in design allows to make many typographical size combinations, before the digital editing.

  • I liked your concept on increasing the length of Light longer. And I also tried the approach of writing BE WITH just next to 4, as you did. But don't you think now eyes tend to read it as MAY the BE WITH YOU. And 4th remains a separate thing now?
    – Vikas
    Commented May 4, 2019 at 9:07
  • Answer updated.
    – user120647
    Commented May 4, 2019 at 9:20
  • Ok, still I need to ask, what do you think about the MAY the BE WITH YOU? Isn't it read first? Earlier in my design, the flow was MAY THE 4TH and then BE WITH YOU. Please explain if possible :)
    – Vikas
    Commented May 4, 2019 at 9:27
  • What makes you think in your original design this is the reading order? I personally didn't understand the 4, the th, the e is noise and the low color contrast between grays makes it worst.
    – user120647
    Commented May 4, 2019 at 9:48
  • 1
    Last update.......
    – user120647
    Commented May 4, 2019 at 11:56

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