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In November 2018, Microsoft revealed a suite of new logos for the Microsoft Office family of software. Some examples are provided here.

I feel that Microsoft Word's 2013 logo is familiar, in-fashion, simple, and well-accepted. I feel there is something I am not getting with Word's newer 2018 logo and the logo change.

  1. Is the new logo an improvement? How so?

  2. From a graphic design perspective, was it needed?

  • 1
    Same question could be asked about the icons and logos that came before – joojaa May 5 at 10:21
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    .. they couldn't simply use a colored rounded rectangle with the first character of the application, Adobe would sue. So they had to throw in something else. :) - Personally, I think all the "letter in a colored box" logos are merely lazy design. They work, but they're lazy. – Scott May 5 at 17:30
  • @Scott I never considered that! Thanks for the insight! Is this why the new logo is offset? – Eastside May 5 at 18:22
  • @joojaa Sure, I could be curious about the previous logos, but I wanted the question to be relevant. – Eastside May 5 at 18:23
  • @Scott true that, but then the na,mes of the software are also very lazy. – joojaa May 18 at 17:01
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+150

From Flat to Fluid

The main improvement is the fluidity in the design, in my opinion a perfect adaptation of Microsoft Fluid Design to the icons of its own applications.

While the old logo is 100% flat design, the new one could be flat 2.0 if it were simply this logo, by the shadows and gradients addition:

logos

But it's not just that, the new logos are designed in the space, allowing a more dynamic and adaptable use, very representative words of our current digital and Cross-platform world.

It's not a flat element as in the typical icons, but its design based on modules allows a wide range of interpretations favoring its adaptability such as:

  • Different perspectives
  • Multiple shadows types, by position and graphic representation
  • 3D thicknesses that appear and disappear or change according to the position in the space
  • Brightness, yes or no
  • Elements dismemberment

enter image description here

Conceptually pursues the idea of objects built from independent pieces, such as a Lego, something that not only points to a proximity to the receiver but also invites to use these same pieces to create their own adaptation. By the way, this is clearly shown in the video presentation.

enter image description here

While the typical application icon is the one shown without any alternative other than to look for a new adapted graphic, these icons offer all the possibilities without hardly altering the design.

lego pieces

Personally I'm not a big fan of MS products, but I see in these icons an excellent work, at a formal and conceptual level. One step ahead in what refers to icon design.

  • 1
    Thanks! I didn't realize a design based on modules was that useful. – Eastside May 5 at 18:31
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    I like them too. Stunning work. – mayersdesign May 6 at 13:21

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