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Sorry, I'm not sure how to describe this trend but it's something I've seen a lot of in 2019.

The font is distorted in a way that some parts are stretched and thick, and some parts are compressed and thin.

Like this book cover but thicker

enter image description here

What's the name for this style?

  • maybe not font at all but just streched shapes! :) but internet is so vast so maybe it can be font too – Mr.Online May 17 at 12:35
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    If this is a style or trend, then it is best avoided in my opinion. It looks awful. – Billy Kerr May 17 at 21:23
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I'm not sure if there's a name for these distortions as a simple style, I will adopt two: dynamic typeface and responsive font.

Dynamic Typeface

I took this name from the Francis Gradient font description because I think it is very illustrative of this feature:

Francis’ real tour de force, however is its collection of four Gradient styles, capital-only display versions that produce dynamically increasing or decreasing character widths. These remarkable text patterns are possible because each Gradient style contains 2,690 glyphs that are selected automatically using OpenType’s Contextual Alternates feature.

enter image description here

enter image description here


Responsive Font

The terminology used in web design applied to several devices is influencing all the elements used in its creation, also the design. The only possibility of making a text or font responsive is by modifying its length or typographic variable like size or weight. There's still no change in the design itself, but it's a very good idea to implement: a responsive font design.

  • Thanks for your comment, but maybe I wasn't clear enough. I was asking if there is a standard name for the effect that you've provided - from the responses it looks unlikely. But thank you for providing the examples - they provide further context in my search. – Peter Stirrup May 17 at 13:20
  • It's not a comment, is an answer to your question: I'm not sure if there's a name for these distortions as a simple style. – Danielillo May 17 at 13:23
  • There are variable fonts already, although responsive in a different way v-fonts.com – Luciano May 17 at 14:15
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I gave to it just name "Node shifting" due the easy method how to make it.

At first outline the text and ungroup the result. Select the letters which need to be stretched or moved, here D and E. Then select the nodes to be moved:

enter image description here

Move the selected nodes:

enter image description here

I'm not at all sure does somewhere exist a more respected person who uses different name.

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