I'm in the process of finding the right PANTONES from a an existing branding guide. In the color pallette there is a "white" and an "off white" with the same HEX FFFFFF, CMYK, RGB, codes even though the "off white" is darker.
When I eye drop it in Illustrator the "off white" color comes out as HEX: F1F1EF. However when I try to find the PANTONE for that it automatically changes to darker color and different HEX.
What am I doing wrong?