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I'm in the process of finding the right PANTONES from a an existing branding guide. In the color pallette there is a "white" and an "off white" with the same HEX FFFFFF, CMYK, RGB, codes even though the "off white" is darker.

When I eye drop it in Illustrator the "off white" color comes out as HEX: F1F1EF. However when I try to find the PANTONE for that it automatically changes to darker color and different HEX.

What am I doing wrong?

  • 3
    You need to use a physical Pantone guide. Don't rely on software to make conversions for you - Software merely takes a "best guess" and is often incorrect. See here – Scott May 30 at 19:19

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