In Cinema4D you'd load the shape file as a spline object (or write your Text in a Text-object, which essentially is also a spline object.
You put the spline object in a Extrude-Nurbs and change the nurbs' caps attributes to have a fillet.
This is done in Photoshop.
Using the emboss effect, cracking up the curves, then applying a gradient map.
The flares / glares are then added in after.