I was wondering how this effect was achieved. Does anybody have an idea how this would be possible using Adobe Illustrator or some other vector-based tool (I think this makes sense if you want to create a logo).
- After typing the text, press Cmd + Shift + O Mac or Ctrl + Shift + O Win to convert it to outlines
- Go to menu Object → Path → Add Anchor Points twice
- Select the text with the Direct Selection Tool
- Use the Scallop Tool , double click the tool to set a big size brush and click over the text to make the effect