I was wondering how this effect was achieved. Does anybody have an idea how this would be possible using Adobe Illustrator or some other vector-based tool (I think this makes sense if you want to create a logo).

Impulse Theater Festival Logo

  • After typing the text, press Cmd + Shift + O Mac or Ctrl + Shift + O Win to convert it to outlines
  • Go to menu ObjectPathAdd Anchor Points twice
  • Select the text with the Direct Selection Tool
  • Use the Scallop Tool enter image description here, double click the tool to set a big size brush and click over the text to make the effect

enter image description here

  • Perfect, thank you! Looks like that is exactly what has been used.
    – jazzn
    Jun 10 '19 at 22:59

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