I'm a project manager and I want to hire people to design a new website.

For typical websites without animation, I hire Photoshop specialists and receive deliverables as .psd.

But this time I'm looking for a design that would have custom animated elements, like animated characters.

What kind of specialist should I hire for this, and what apps/formats are industry standard for animated web design?


Sketch, Adobe XD, Affinity Designer, zeplin, figma, Mockflow, balsamiq, Flinto... even Adobe Animate all apply.

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