Searching for the font that Lawson, Inc. (the Japanese convenience store) used for their logo (the Latin alphabet one). I've tried to identify the font using services like What the font! and What Font Is, there's some fonts that are similar to it, but no luck on finding the exact font they used. So anyone has any idea as to what font they are using?enter image description here

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    Hi. Welcome to GDSE. Do you mean the Latin alphabet font, or the Japanese one? Please edit your question to clarify. Thanks.
    – Billy Kerr
    Commented Jun 16, 2019 at 12:03

2 Answers 2


I guess it's a custom design based on Wild West Font

enter image description here


It could be Winner Wide Medium or Winner Wide Bold with a couple of really terrible type changes to kerning and the rounded slab serif style (thick, block-like serifs). It also looks like they transformed the original typeface to a geometric font design.

I have attached a quick and rough simulation: original vs. Winner Wide font font-WinnerWide-quick-simulation

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