I have not been able to identify this font using several differnet online services like Identifont, WhatTheFont, What Font Is etc., looking through the fonts I already own, looking through the Google Font Library and using the Photoshop font matching tool.

The font is featured in a banner at the bottom of a newsletter from Think With Google titled "How Fenty shook up the beauty industry by rewriting marketing rules". The text is with the font in question is "creativity: knowing which rules can be".

Image of the font: Image of font in question


Answer : It's Product sans or Google sans... but wait....

=> this is mostly discussed font among many font related forums and sites that this font is downloadable? Yes!! you can download it from here and license says it's free for personal and commercial use! but is it truth??

=> According to google this is clearly unavailable for uses! so even i suggest you to avoid downloading and using it. as workaround you can use Open Sans! but it can beat product sans when it comes to feels!

Here is font demo

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and yes I'm sure that this is Product sans :)

As @Luciano doubted about 'r'; now I'm clear that it's product sans because it's alternated version of 'r' is exact as mentioned in question! Source is here

enter image description here

Best Regard :)

  • Are you sure? I feel the lowercase S and C are more soft in this font than any pf those two. Also, the lowercase E does not quite fit in the softer of the two.
    – SpacePilot
    Jun 26 '19 at 7:51
  • you can see my updated answer . it's same :)
    – Mr.Online
    Jun 26 '19 at 8:14
  • the terminal in the "r" is different in your examples, are you sure sure sure that it's Product Sans?
    – Luciano
    Jun 26 '19 at 8:26
  • @Luciano Product sans have many styles and the above example made in regular font. and i dont even downloaded yet because this scr are made from befonts site. and as far as i know only product sans are the font which google using nowadays .
    – Mr.Online
    Jun 26 '19 at 8:30
  • 2
    oh I didn't know Product had alternate characters, carry on.
    – Luciano
    Jun 26 '19 at 8:51

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