I’ve been working as a designer for a while. I work on print and digital assets. I work in-house especially involving materials for events, such as posters, flyers and social media post graphics. My problem is when designing a concept from scratch I am slow.
I get caught in the layout phase and go round and round until I come up with something I think works. This can take days sometimes.
At the beginning of the project I look for inspiration, make sketches and then start work laying out. Then I get into a cycle of beginning to layout and struggling with getting the layout/colors right.
I often abort the idea go back to the drawing board and sketch out something else, only to repeat this several times before I land on something good. Or alternatively I end up spending a whole heap of time on one idea and not getting a finished layout I like. I get frustrated with myself and I know it takes longer than needed.
Any thoughts on how I can learn another way to work through this?
The kind of work is mainly for events, posters, flyers and social media graphics to advertise events. Typical age range for events is 18-25 year old. Events are either educational or entertainment. My role is to design from scratch. I get under a day to get creative draft done, which is 2-3 concepts to send to approved. They expect finished designs and that’s how the other few designers in my team work.