There is a long detail. I kindly request you to ready it carefully, so we can understand each other in better way. Please tell me how can I improve it, if you think it must be down voted.
We do designs to promote our product and engage people. The client is related to medical devices and equipment.
For the current campaign (campaign is 4-5 days long and we share 1 design per day on social media), the product was Nebulizer.
Normally, we combine the product and the event related (we do events based designs for campaigns) elements together, just like these.
But this, time, it wasn't seeming easy to combine things. I discussed properly with my director (not art director) and content team that we can do around Monsoon, as it's rainy season here. I well explained them the concept.
Here I made 5 options (copies are pending, some fixes pending), so we can go with at least 3 to finalize:
1st - Like the mask in Nebulizer ultimately cares for your health in asthma, here Umbrella also represents the care for kid.
2nd - The window glass is stopping the rain entering to home. So its relatable, as product also help eliminate asthma.
3rd - Cool breeze in rainy season may trigger asthma. So the kid with umbrella flying away because of wind is relatable.
4th - Same concept as 2nd.
5th - Just like paper boat has a smooth flow, sails forward and saves you during storm, is somewhat same way, Nebulizer help you breathe easily, and saves your life.
These were basics concepts. They agreed before making them.
In a few of them, I changed background accordingly (like Windows).
But my director said we just can't use Shutterstock images. Do something creative we did before.
My whole belief about this campaign was that they will brainstorm the copies for them, so the message can be properly shown.
It looks like I did the most work, even provided them a rough guide for writing copies. But my content team and director team hardly give 20 minutes to writing creative copies. I never saw them brainstorming.
So they rejected my designs without any specific reason.
Are my designs really not related? If not, how do I effectively explain my director that sometimes we have to go with this way?
I remember some good user here said that we can sometimes use happy images just to show the outcome of product. But according to my director that will also be wrong in current scenario.
How should I proceed?
PS: I don't mind rejections. We have always done a lot of changes, re design things. The thing is my director is thinking we should stick to same format (like combining things, which visually looks creative), even when it's not possible. In past we have done similar things like design with simple images. But now they expect every campaign should have great manipulation. I will definitely change the designs again here, but I just wanted to know this, as I have invested some time in it.
I'm the only designer in my startup agency, and only I do research about creative campaigns. They write copies based on designs I make. So their ultimate message about campaign is highly dependent on my designs. So ultimately I'm doing marketing as well (which I suppose I'm not very good at).