I have a logo (the swan) and need to choose a font to accompany it. I would like to make two logos:

  1. One where the company name is under the swan logo. enter image description here

  2. Another one where the swan size is similar to the font size. enter image description here

I am not sure if the chosen typeface is a good decision. I am afraid the typeface is not readable enough.

  • 1
    It is pretty hard to read. And the two extra circles on the capital Fs are a bit distracting to me. – Zach Saucier Jul 8 '19 at 1:12
  • 1
    Also see this post in regards to the sizing of your swan. It should probably be a little bigger in the second design. – Zach Saucier Jul 8 '19 at 1:13
  • Can you guys recommend a better font? – Attila Zalanyi Jul 8 '19 at 3:31
  • This logo simply isn't my "style". So, I won't comment a great deal on it. I will only add that I like the simplicity of the swan (I don't even think you need the eyebrow) -- the type is a direct contradiction to that simplicity. – Scott Jul 8 '19 at 4:44
  • If you keep the eyebrow.. I'd simply make it white rather than black. – Scott Jul 8 '19 at 5:13

Your swan logo and the typeface only match in one aspect and that is featuring round forms. Your logo is simplistic, while your typeface is ornamental. Your logo features flat solid shapes, while your typeface is more delicate, having a lot of thin strokes. Your logo expresses calmness, while your typeface expresses motion. Your logo says constructed, while your typeface says handdrawn.

What you need is probably a sans-serif display typeface with rounded features that comes with a good bolder variant (to have flat, solid shapes), that is not too prominent. None of these are solid requirements, but such a typeface is most likely to fulfil your needs. Just to exemplify this, here is your logo done with a fake-bold Sofadi One:

Logo with Sofadi One

Mind that this is just the result of a quick search and certainly not the best choice. You can probably find something that is similar with a true bold style, less straight F, b, and i, and a more calm n, s, and e.


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