I am creating a logo for a client, I have two simple lines of text in Ai.

I have duplicated the logo and moved the copy below the original so I can compare the 2.

It seems that when I do Object > Expand on the copy, it seems a bit bolder. Why would this be happening?

I will be providing the client with an .eps. Is there any reason to expand the text vs. regular text?


2 Answers 2


It's likely the result of losing the font's hinting. If you print the two they should appear the same. You can also try exporting both to a raster format and see how the output changes.

Personally, I'd just send a PDF with fonts embedded. But I've debated that issue enough for one day ;)

  • Thanks, I sent a version with the font not expanded, i didn't want to take any chances of it looking differently. Although when I printed them they all looked the same. Is there any reason I would want to expand the text when sending the .eps?
    – shnozolla
    Commented Nov 13, 2012 at 20:06
  • Not all font licenses are OK with the embedding in PDFs, unfortunately.
    – DA01
    Commented Nov 13, 2012 at 20:42
  • DA01 has a good point about he licensing issue. EPS being a legacy format (a very old one), it's best to conver to outlines. Commented Nov 13, 2012 at 21:59
  • You should definitely convert to outlines for a logo.
    – e100
    Commented Nov 14, 2012 at 13:57
  • Just for the record: Any properly designed word mark should already be in outlines. Starting with a font is fine but no font is going to give you the best result for the letter combinations in question without modification. Commented Nov 14, 2012 at 17:11

This is often due to anti-aliasing. Live text has built in hinting (as plainclothes aludes to) that controls how the characters get aliased. When you create outlines you lose that and then Illustrator just aliases the artwork like any other object.

I, personally, would never send a client a logo with live text in any format.

  • Thanks for that, why would you not send a logo with the fonts embedded? (is this to hide which fonts were used?)
    – shnozolla
    Commented Nov 15, 2012 at 1:02
  • First, I would not want ANY logo dependent upon having a font file. Second, any logo which simply contains an out-of-the-box font is, well... not designed very well.
    – Scott
    Commented Nov 15, 2012 at 3:12

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