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I'm designing 2 social media posts to show the function/use of indoor air purifiers. Please see the image. I've sketched the concepts.

enter image description here

Left one: It is an air purifier, which purifies air. So I've shown two cigarettes as chimney and smoke is going away from room, through window. I want to convey a message that bad stuff, like indoor pollutants will stay away from you when you're using the product. I've place the product nearby, and visually shown the smoke is repelled from it (actually this is not actual science, but just a way to convey message).

Right one: This is air purifier for office. It is plugged in a socket as shown. Just like we catch a fish, I've shown with a line, it is catching bacteria/virus. I'm also thinking to put 1-2 guys working nearby in a happy mood.

Am I good to go and execute these concepts or they make no sense?

  • Request here for clarification of the purpose of the designs you're concepting now: you say social media post to "show the function/use of indoor air purifiers" - do you mean these are not advertising per se, but rather technical illustration exercises? This is a critical point to understand, as you then clearly concept around design directions which are clearly **not technically accurate at all - is this advertising or technical communications? Info burps? Infomercials?? – GerardFalla Jul 19 at 18:59
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Sorry, but no technical diagrams or flying smoke or bacteria presentation will catch the attention of ordinary people. Create an image where the output from the machine is a clean mountain, northern forest or seashore scene and a person sitting in the office has closed his or her eyes and seems to spend just a moment in fresh outdoor air at the same time. The machine outputs its local environment experience.

You can try to input technical facts or something which shows facts after you have caught their attention.

  • where the output from the machine is a clean mountain-, northern forest or seashore scene didn't get this. – Vikas Jul 19 at 14:45
  • @Vikas the machine outputs a wide conical beam, the person sits in that beam, the beam is an outdoor scene- fresh, and in good daylight, absolutely not hot, pleasantly cool like in the mountains or northern Europe. Beyond the beam is the office, a little dark and even smoky, if that happens to be normal where you live. You combine the needed photos. – user287001 Jul 19 at 14:53
  • This is about 2nd photo. The cigarette idea also sucks? – Vikas Jul 19 at 14:59
  • @Vikas This was for both of your drawings. The smoke flies to the right. But it's still smoke that exists. Show what you want to claim the user gets. I suggested an experience of fresh air. – user287001 Jul 19 at 15:02
  • Okay you gave just one idea so I can think in this way? Right? – Vikas Jul 19 at 16:01
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I don't think you ever want to show "sin industries" - those industries which are notorious for being unhealthy - in an advertisement for something which is supposed to be healthy.

i.e. I'd never show a cigarette in any advertisement unless it was an advertisement promoting cigarettes and their usage. Much the same way you'd never show what's is actually being removed from a toilet when selling toilet bowl cleaner.

As for the bacteria.. I get it, but it's too "conceptual" for the general public.. many may not see the ambiguity and wonder why there's a line catching things as if it's some sort of bug catcher.

All purely my opinion....

  • I entreat you to reply my last message on chat @Scott I know it's too much, but believe me it will be conclusion. I usually take the conversation longer, but in the end it helps a lot. I'll really really appreciate it. – Vikas Jul 19 at 15:14
  • also the cigarette thing. I've seen people making chimneys from cigarette to show the effect that cigarettes create pollution. @Scott – Vikas Jul 19 at 15:18
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    I understand why you want to use cigarettes. I merely think it's a bad idea regardless of any reasoning. People know what "air purifiers" do.. you don't have to show them as if it's a brand new technology. – Scott Jul 19 at 15:25
  • Now, according to your comments my both concepts are not completely wrong, they make sense. But below answer by user287001 clearly says it's bad concept. – Vikas Jul 19 at 15:28
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    Uhm, no. I pretty much stated both concepts are not ideal or could be better. How you somehow interpreted my answer and comments as being some sort of approval from me, kind of mystifies me. – Scott Jul 19 at 15:29
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The use of labels and arrows emphasizes that the metaphor is weak. Explanation is not necessary for an intuitive design.

If you cannot illustrate the process, illustrate the effect. (Sell the sizzle, not the steak.)

Sometimes, anthropomorphic treatment through cartooning works by giving bad-guy human characteristics to the bugs and good-guy characteristics to the air purifier.

The air purifier has a white hat and looks clean and healthy while the bacteria, smoke, and viruses have black hats, stubbled un-shaven and look shabby. Your hero air purifier has a cape and muscles and gets things done.

Logo in the lower right, BTW.

Good luck.

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