So theres this restaurant that already had a logo. I did their menu, menu board, cards, gift coupons, and posters. I didn't follow any branding guide cause they dont have any. So I started from scratch and just submitted a brief of what colors to use, how photos will be photographed.

Would you say I did the "creative direction" for them? I'm confused to what to put on my portfolio. My title format is "brand name | type of work". What type of work would you say I did? I want to say I did "branding" but I didn't do the logo.

  • just a thought... Miscellaneous Creations
    – user144970
    Commented Oct 28, 2019 at 14:58
  • 1
    I would say that you performed redesign work although I don't know how to categorize the items which you produced.
    – MonkeyZeus
    Commented Oct 28, 2019 at 15:27

1 Answer 1


I would use Brand Collateral materials.

Meaning you did materials which are collateral with the branding.. but does not indicate you completed the branding itself.

  • That's perfect! Thanks so much. But how about the part where I came up with the "style" and the direction of how the photos on the menu and posters will look? I thought of the idea of how its gonna be styled and what colors to use. Can I add that I did the art direction? But I wasnt present while they were shooting the photos.
    – J. Mangum
    Commented Oct 28, 2019 at 3:20
  • Most of the time portfolios aren't that descriptive in my experience... that's what the interview is for where it can be explained in as much detail as necessary.
    – Scott
    Commented Oct 28, 2019 at 3:23
  • I guess so. But I really just want to put "art direction" somewhere in there cause i enjoy this type of work a lot lol
    – J. Mangum
    Commented Oct 28, 2019 at 3:29
  • 1
    Then simply put "Brand collateral and art direction"
    – Scott
    Commented Oct 28, 2019 at 3:49

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