This is a logo for a web developer of responsive websites. He was thinking about using square brackets (as he is a programmer) or using his initial of his first name "h". He is also wanting advice on whether to use use his name or is it better to use a company name. He will be working on his own and would like to work with small businesses. Thanks.
This question is really subjective, but for what it's worth, here are my opinions . . .
- I think the logos are too busy, and need to be simplified somewhat
- The colours are a rather garish/in-your-face. The bottom one is more subdued though
- The whole look is quite angular/boxy, giving a kind of construction industry feel. I'm thinking plumber, metal fabricator, brick layer, floor tile manufacturer, architect, etc. This may or may not be desirable.
- The word "WEB" is so small and condensed that it will virtually be unreadable at smaller sizes, even more so since it's also rotated vertically.
Note: These are just my opinions, so feel free to ignore them totally.
As for using one's name or a company name, I think that's up to your client. I wouldn't be happy giving advice on this - since there may be legal implications depending on the jurisdiction.