I've done this a hundred times, but this time I worry I am overthinking it! This clients company name happens to be two words of similar width. The second word slightly wider, and it's confusing me as to the best strapline size and placement.
See below four versions, all of which have faults to my eyes. We can eliminate the fourth of course as "silly", but the first the tagline is somewhat small (relative to the wordmark) and the second two suffer from obvious "alignments" with the start and end of words.
Does this have to be done by eye, or is there some kind of grid, or ratio that might steer me in the right direction and break through my block?