I've received a description for a logo I have to export and don't understand what they mean. I tried to google it, but without success.

The description is written as follows: "Demands are as follows (delivery of data ready for production will not be prooved): Resolution 70 dpi | open layout | document CMYK | indesign (pdf) | photoshop (tiff) | file size: 530x230 bleed included scale 1:1 / 1:10 *"

I don't understand what is meant by open layout. Also does he mean by scale the color scale? And what are those numbers at the end?

Cheers! Daniel

  • 5
    It's always best to ask the person providing the specification if you don't understand them.
    – Scott
    Mar 24 '20 at 23:12
  • Fully agree. My client is supposed to submit it until tomorrow and I think its too late for her to ask. But parallelly to posting this question I advised her to do it.
    – daniel
    Mar 24 '20 at 23:17
  • I've no idea about "open layout" - the rest are all pretty direct - 1:1 or 1:10 are accepted scale ratios - so 1:1 means it's drawn exactly to scale, 1:10 means 1" drawn =10" in final product. bleed included means that the dimension given does include any bleeds - I.E. if you want a design which bleeds to the edge of the trimmed medium, you're specifying a trim down - the actual design work cannot exceed 530x230 - they want CMYK and either a print-ready PDF or production-ready tiff - in other words so they can pre-press and print with minimal processing. But I'd have asked about "open layout"! Mar 25 '20 at 15:52
  • It sounds like you got these information through your client and she got it from someone else. Maybe she meant open format which are either the file format or the material dimensions before finishing steps like folding. Did you ever get to know ?
    – Lapskaus
    Apr 14 '20 at 10:57

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