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You can find The Futur's prints here — I think it's the same font they use in their videos.

At first, I thought they were using Futura, but the a's don't match.

Then, after going through some identifiers, the closest I could get was Adobe Fonts' Neue Haas Grotesk. But Brandon Grotesque — which seems to be a rebranding of Akzidenz Grotesk1 — also seems to be a good fit. Neue Haas Grotesk isn't mentioned in their Typography Manual Video so I suspect it isn't the correct font.

I'm pretty new to design, so if you can mention the tools and techniques I'm lacking in order to identify this font, I would really appreciate it.


1 Which some people told me was also rebranded as Helvetica.

print example

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    Looks like boring old Helvetica Bold, or one of the newer bold variants of Helvetica.
    – Billy Kerr
    Apr 14 '20 at 13:59
  • I think that's probably true, becuase Chris Do emphasizes in multiple videos that Helvetica is the best all-round font. Apr 14 '20 at 14:25
  • And that's as good a reason as any not to overuse any font. My take on fonts.
    – Billy Kerr
    Apr 14 '20 at 15:44
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    Andrew probably means you need better resolution images to run a font identification tool like "What The Font", the kind of stuff you should have done before asking this question. Oh yeah, Helvetica is great, but pretty much mass market boring, well, pretty much like The Futur :) More hype than they are worth, like, oh, ok, lets do a buch of videos, not saying anything new, but lets just collect likes and grab some money kind of Youtube channel. Oh and definitely, let's praise Helvetica so we get everybody a bit emotional before visiting out shop kind of Youtube channel.
    – Lucian
    Apr 14 '20 at 17:02
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    Also this question looks a bit like some disguised marketing, linking to both their shop and their YT channel. Moderators?
    – Lucian
    Apr 14 '20 at 17:12
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Looks like Helvetica Now Text Bold to me, which is an update they did in 2019 to the good old classic Helvetica.

enter image description here

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  • Do you know if there's a way of finding this font on Adobe Fonts? Apr 14 '20 at 18:15
  • As far as I know, Adobe Fonts does not include any flavour of Helvetica.
    – Lucian
    Apr 14 '20 at 18:31
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    Nobody said Adobe Fonts is supposed to be the world's greatest 'famous' fonts collection. There's no workaround I'm afraid, if they don't list Helvetica, the other option is to buy it.
    – Lucian
    Apr 14 '20 at 19:26
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    Buy elsewhere. I have a CC plan, but never bothered to use anything under Adobe Fonts. I literally do not touch it - my clients have their own font licences and when I need fonts for my own entertainment, I buy via Myfonts, they have categories for "Special Offers" and "Hot New Fonts" with substantial discounts all the time.
    – Lucian
    Apr 14 '20 at 20:34
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    Just use Neue Haas Grotesk, which is on Adobe Fonts. It's a digitization of Helvetica that uses its original name (it was changed for international sale outside Europe). For this you want the display versions, which have tight spacing for large-size printing.
    – Copilot
    Apr 15 '20 at 14:16

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