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I have used the zigzag option under distort on a line to make a wavy line like this:
But the path is still a straight line.
How can I get around this, as the end goal is to make some text follow it.
After applying the Effect, chose Object > Expand Appearance and the effect will be "baked In" making the path actually look like the effect. You can then use the Type On A Path feature to add text.
Object > Expand Appearance
Required, but never shown