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I'm a freelancing screen designer and a client (a small agency) asked me, if I could design a landing page template which they can use on multiple clients websites from the same niche (real estate).

We usually have a fixed price for the designs, but in this case I'm not sure whether I should charge extra for the multiple usage of the template or just stick to the original price and let them do whatever they want with it.

Has anyone had a similar request before and could tell me how you handled it?

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    Definitely charge them extra. They're acting as a reseller, there's no question that it should cost more. – Zach Saucier Jun 19 at 20:35
  • What @ZachSaucier said. But also consider what you'll answer when they come back, reasonably, with "OK, but we don't know how many clients we'll license this to. Can we pay for just one usage now, then pay you an agreed upon price for each time we license it down the road?" A possibly winning offer, but also a new can 'o worms. – Steve Rindsberg Jun 21 at 17:24
  • You should bear in mind the market pressure also i.e. the competition available... like u-skinned which I use. They provide excellent responsive multi-function design templates for devs to build out and skin (B to B) - then sell on to clients. The templates start at £150 and save a huge amount of time - I prioritise the content / functions / site plan with the client and brand up / add images - I sell them on for £5000+ Sell out? No. I still create unique website experiences, but it does help cover my down time. – Applefanboy Jun 26 at 9:00
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It depends upon the client and the amount of work they provide, how long you've worked with them, how imperative they are to your revenue, etc.

In most instances, you should absolutely charge more. Without question. However, how you charge can go several ways....

Ideally, you'd configure payment based upon usage. If they are a trustworthy client you've worked with for some time, this is a great option. They pay the standard rate for the design, then $X every time they reuse the template. This does depend upon the client being ethical and honest. In a good standing relationship that shouldn't be a problem. For a new relationship, you may not know.

The second option would be a larger base fee and then no per usage fee. Charge something such as 5x or 10x the normal amount. If they are reselling the design they should have no issue recouping that expense on their part. This compensates you for reuse while eliminating any need to track actual usage and to trust the client.


A caveat I may consider would be for a great, long-term, client with which I really enjoy working. And how often such requests for a "template" reuse are made. If this is the first such request in a long business relationship after many projects have been completed and paid for, I may just let the client have one such "template" for the standard rate - more as a "bonus" or "thank you" for their patronage. I'd explain that it's a special term for this piece and in the future we'll need to discuss things more (see above). It's not unheard of to let some things slide as a "loss leader" to maintain great a business relationship. If it's rare that they make such a request, then letting one go here or there isn't the end of the world.

But make no mistake, the default position should be to charge more.

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