I am wondering how to replicate the motion blur effect seen in the image below.
I have tried a variety of approaches: motion blurring the intended word, adding noise and using gradients in layer masks, etc, but all to no avail. I am unsure what to try next. I think my last port of call is going to be trying a gradient map with each colour (pink, purple, red, orange, yellow) being represented somewhere along the black-white continuum. Then, using a soft brush, I could manually paint the blur for each respective colour. But I am unsure if this is going to work and would prefer to enlist some advice before going down this road.
Any thoughts or recommendations are fully welcomed. Thanks for your time.