I was recently enjoying some tasty King's Hawaiian Bread. I noticed their font for their logo and would like find a font with a similar look. I ran their logo through What The Font and it returned Kuenstler 480 Black as a possible match. This is close it is lacking the "swooshes" that you see in the N and H. (I do not know the technical term.)

Does anyone know what font is used in their logo or a close match?

For those not familiar with their logo here is a copy:

King's Hawaiian Logo

Here's those characters in Kuenstler 480 Black (preview generated by Fontzone) for comparison. It's similar, but not a clean match:

enter image description here

  • 1
    I hope they didn't pay much for that. The H is an atrocity! Commented Jan 14, 2013 at 3:18

3 Answers 3


Aloha, that is a great question and I love our font too! I think what others have shared about Garamond is a close match but the KING'S HAWAIIAN logo is actually a custom font so there isn't really an exact match, just something close. You might be able to find another font that has a similar for just the N and the H. Mahalo for the support and have a nice week! If you have more questions, feel free to reach out to us at [email protected].

Courtney KING'S HAWAIIAN Consumer Care

  • Oh! This is awesome, I laughed out loud. It hasn't topped 15º (F) for a few days. I'd love to be in your temps. Thanks for the warm smile!
    – L84
    Commented Jan 16, 2013 at 5:11
  • 2
    While it's awesome to see a response from the company itself, this doesn't seem to actually answer the question at all, apart from saying it was a "custom font" - well we already knew that from the swooshes, etc - it kind of goes without saying. Commented Jan 18, 2013 at 3:37

WhatTheFont picked it as ITC Garamond Bold, which has that slightly rounded quality.

  • I second that. ITC's version is the match, with awful swash variants added by some heartless individual. The previous suggestion of Serial isn't even close. Commented Jan 14, 2013 at 3:20
  • Agreed, this is a better match than my answer. I was misled by the fact that ITC Garamond has a symmetric apostrophe -- but it turns out that "apostrophe" in the logo isn't really an apostrophe at all, but a right single quote. Commented Jan 14, 2013 at 10:14
  • This is certainly close, though I have a hunch the original, though modified, was based off a variant of this.
    – DA01
    Commented Jan 14, 2013 at 17:52

Except for the "swooshes", it looks a lot like some Garamond variant, such as Garamond Serial or TS Garamond. Here's a sample of Garamond Serial Xbold for comparison:

Garamond Serial Xbold

I suspect that many of the details that do differ, such as the curved bar in the A, the missing serif on the K and the flourishes on the N and the H, are likely to be custom tweaks made by the logo designer.

  • Thanks, that is a very close match. I did come across another font by pure accident that is called Pieces of Eight. It is also similar and has the swooshes. Thanks again for your help.
    – L84
    Commented Jan 13, 2013 at 19:57

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