Anyone have any suggestions for making "Durham" extend as high as "Hillsborough" without making the kerning huge and therefore look really weird? I've tried multiple fonts and higher horizontal scale percentages. TIA!
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I agree that the issue is unsolvable. The issue is the design. If you want balance, you must use balanced elements. kerning can only accomplish so much. Splitting the "N" and the "C" is also not the best choice. The NC being for North Carolina. Having the letters so far apart looses the meaning of the acronym. As Hillsboro and Durham are cities within the state of NC, the NC should appear at the end of the phrase. as we read from left to right, it only makes sense to place the NC to the right—after the city names (left to right). While it might be argued that we also read top to bottom, this is not as prevalent in a circular design.
The best I can recommend with off balance text like that would be to try one of these options:
Maybe with the second option, either using the star as a bullet between the two cities, or put the N / C in the stars that you have in the current design.
It's always hard when a client wants a certain look that they have seen on other logos, and they can't understand why their information just doesn't work the same. Good luck!
@Scott for credit for Option #2.