I'm not an expert in graphic design, but I have some basic knowledge. So I would like to ask some typeface choice recommendations. I'm designing a website for a potter where he will present his work and probably sell products. As a pottery website, it's important for him to preserve the 'traditional' value of handmade products, while giving it a fresh and modern style to it (avoid making it look too 'old'). For example, every product sold by him is a handmade product, they can look similar between them (for example, same pots thrown at the potters wheel) but if you look into the details every one of them is different and 'unique'.
I thought a good choice might be a humanist sans-serif typeface, because it represents this combination of modern yet 'handmade looking' style. Maybe pairing it with an old-style or transitional serif? What do you think?