Can I get some honest feedback about this logo? It's for an ISO (Independent Sales Organization – a third party payment processing company that is authorized to handle merchant accounts for businesses). The initials of the company are PP. Please, don't hold back.

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  • 6
    It says 'pd'. I had to read your description to know it was supposed to be 'pp'
    – Tetsujin
    Nov 10 '20 at 8:36
  • 2
    Yeah, that's a PD all day long. Does not work.
    – Lucian
    Nov 10 '20 at 9:04
  • 1
    There is probably a reason why companies usualy dont design their own logo.
    – joojaa
    Nov 10 '20 at 13:34
  • 1
    I don't know if I'd want to style my brand as 'peepee' either...
    – PieBie
    Nov 10 '20 at 13:52
  • 1
    @PieBie You mean you don't pronounce your username as "peebee"?? ;) Nov 10 '20 at 16:29

It reads as "Pd" -- there's no aspect which would cause it to be read as "PP". That might be overcome if the company name is always present as well. Otherwise, it's Pd.

Even with the company name present, it will, in all probability, inspire thoughts such as -- "If the company name is Pxxxxx Pxxxxxx, why is their logo a pd?"

I find the spacing between the two glyphs rather odd. There seems to be no thought to any alignment of the glyphs - not even vertical centering. They seem to rather randomly be placed next to each other. There's no harmony, no visual fluidity to the mark. It's just two randomly placed glyphs in the center of a circle.

In addition, line weights are too thin.

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At smaller sizes it breaks and gets lost.

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