I'm a self employed engineer and 10 years ago when I started I quickly put together my logo. Since then I never really had the time to update it. I'm mostly dealing with machine vision and electrical measurements, so an iris and a signal made sense at the time. The font was a random scifi looking font.
The logo is used mostly black on bright background (white, silver) or white on dark background (blue, grey). The icon is used for software icons (16x16, 24x24, ... up to 256x256). Here is my current logo:
Issues that I am aware of and bother me:
- Poor legibility of the letter D: it's Diff, not Oiff
- Poor readability when height is small (mostly on sofware UIs, headers, etc.)
- The EKG heart signal. A measurement signal is almost never like that.
Now I finally have some time (thanks corona) and decided to update it. My goals are to fix the issues and to not deviate too far from the original design because of brand recognition. Here is my attempt at a redesign:
I altered the proportions, changed the signal, changed the iris to better fit in with the letter d, all small caps for better legibility. I thought about a ligature on the double ff, but it was strange. What do you guys think? Have I missed anything obvious?