I've been asked by a client to wrap his logo in a circular fashion like the example below.

enter image description here

My issue is that his logo is not a typeface, but instead a group of objects, so I can't use the type tool to wrap his logo around a circle. When I try to use the warp effects, the letters are also warped (which I don't want) I want my letters to still stay the same, just rotated around a circle like the example above. The only thing I can thing of doing is rotating each object individually, but that would take forever. Is there a simple way to do this that I'm not thinking of?

here's what I'm working with right now. As you can see, warping gives me the curve I want, but the letters are also curved, I want them to remain the same, just rotated in a circle like the example.

  • 1
    The letters in the Mighty logo are distorted. They are wider at the outer edge to avoid sparse appearance - like this: i.sstatic.net/o54cK.png
    – user82991
    Dec 29, 2020 at 6:49
  • This circle around text tutorial has helped me a bit. Nov 27, 2023 at 13:34

4 Answers 4


One can often simply use Object > Envelope Distort > Make with Warp... to achieve this.

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I would use InDesign's Type on a Path Tool for this. A nice feature of InDesign is that it allows you to paste any object inside a text frame and treat them like ordinary characters.

First you need to make sure that the parts of the individual letters are grouped so each letter is one object.

In principle the objects need to have the same baseline. As you might notice, the U is a tiny bit taller than the other letters. This can be countered by grouping each letter with a transparent frame with the same height as the tallest letter. In this case we will just eyeball it later.

Draw a circle, click it with Type on a Path Tool, set text alignment to Align center, move the center indicator of the circle to the center. Then copy/paste each individual letter into the type on a path.

Now you can manipulate with the letters as if they were ordinary type. Having the letters close when on a circle can look strange, so I add some Tracking. The U needs to be lowered a bit using Baseline Shift, and the Kerning must be adjusted between every letter to somehow resemble the original. This is done by placing the cursor between two letters, holding Alt and using the arrow keys to nudge the letters in place.

I've increased the font size to match the size of the letters (more or less). The typographic adjustments are relative to the font size, so if you experience that the adjustments are too tiny it's probably because the font size is to small.

When you are satisfied with the result you can copy/paste it to Illustrator where it ends up in an annoying clipping mask which you need to release.


If you cannot get the original font used then you will have to do it manually. Any of the Envelope effects will distort the letters- also making a brush will do the same.

If you are stuck with having to use the Outlined Type (the Individual letter Objects) you can maintain the exact shape of each object and still rotate it around a circle fairly easily.

Ungroup the letter Objects so you can move them individually and use a remote reference point for the Rotate Tool. I used some guide shapes- the letter spacing you will have to just eyeball.

The helpful trick is to option/alt click on your chosen reference point with the Rotate Tool active. This brings up the dialog box where you can change the rotation angle numerically with the up and down arrows on your keyboard (add shift to the up/down arrows and it will change the rotation in increments of 10 degrees).

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I wrote a comment about the Mighty logo. It has distorted letters, but let's assume you have already got an order to keep the letters undistorted.

Making it in a typographically pleasant way would be easiest if you had as wide and as heavy looking font and you used Indesign's Type on Path tool. In practice it should be the same that was used as the starting point when your letters were made by cutting holes. Otherwise it doesn't offer any fine typography benefits.

After typing the text you simply could place your shapes one by one in the same places and rotated as much with big zoom. I guess Indesign has so much serious typographic knowledge behind it that it's very difficult to beat the result without years of practicing.

If you simply want to rotate and place your shapes on a circle you already have got one suggestion. I have another variant:

Your text (sorry for my bad copies) is here about 150mm wide and 27mm high:

enter image description here

I am not sure how many degrees wide sector of a circle you want to be covered, but I guess you want sector angle S = 90 degrees.

If the bottom line of the text should sit on the circle curve with the same spacing as in your horizontal version you'll need a circle which has diameter D=(W/Pi)(360 degrees/S).

Many letters are narrow in the bottom, so the diameter very likely should be smaller. You must subtract some amount from that theoretical diameter. My first guess is to subtract the height of the letters. So, the formula for the diameter will be

D = (W/Pi)(360 degrees/S)-H

That gives with W=150 mm, H=27 mm and S=90 degrees diameter D=164 millimeters.

Using the first version of diameter without subtraction (=190 mm) makes too sparse looking result. The other extreme is to pack the bottoms of the letters:

enter image description here

The width of the red line is 116 mm. That gives diameter 148 mm.

We'll try both D=164 mm and D=148 mm. Calculated D can be used as shown in the answer of user Kyle, but you can also calculate how much the letters should be rotated based on the average available sector space.

There's six letters, there's room 90 degrees, the average room is 15 degrees. So, the rotations would be 45, 30, 15, 0, -15, -30 and -45 degrees. That sounds idiotic, but I have succeeded to get acceptable results with it.

In the next image there's on the top right the letters rotated one by one and in the bottom they are placed by eye and having Smart Guides ON onto a circle which has diameter 164 mm.

enter image description here

I said: "Sounds idiotic" because it isn't symmetric if the middle A stands straight, as you easily see:

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U has clearly higher elevation than D in the right. We can try to fix it by rotating a little counterclockwise, but for me it looks worse because the A is tilted:

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Well try also D=148 mm. It has the same symmetry error, but it doesn't look too tight:

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