Graphic Design Stack Exchange is a question and answer site for Graphic Design professionals, students, and enthusiasts. It only takes a minute to sign up.
Sign up to join this community
What is the qualification for a good font pairing? Regardless of the application, what makes a good font pair?
For example, a company has a standard (single) font used in a brand.
Let's say the base font is Rubik (https://fonts.google.com/specimen/Rubik)
There's no formula....
Whatever the designer feels works well, and suits the target audience, or message, is the deciding factor.
You can't force scientific calculations upon aesthetic choices. You may feel a font pairing is fantastic while I may disagree entirely. Just as you may feel using blue is appropriate when I feel green would be better.
Even in your link.. clicking the "Pairings" Option specifically reads "POPULAR pairing", indicating pairing suggestions are merely based upon the preference of users.
