What is the qualification for a good font pairing? Regardless of the application, what makes a good font pair?
For example, a company has a standard (single) font used in a brand.
Let's say the base font is Rubik (https://fonts.google.com/specimen/Rubik)
- What is the qualification to find the font pair that would match this base font?
- Which of these two fonts, Poppins or Montserrat would be the technical pair for the base font?