Highly saturated or high intensity colors (a pure color with no other mixed colors) or highly detailed areas are used to attract attention, and thus give the impression of carrying more weight than less saturated, low intensity areas or visually simpler.
But, don't overdo it - less is better.
With color schemes, it's a good choice to limit your creative explorations.
Therefore I recommend that you stick to two or three color combinations - or, of course, use a single color.
You can use some ideas like :
Black or Brown and Orange:
It transmit a sense of Lively and powerful
Brownish and cyan:
To transmit a Serene and reliable state, like a comfortable zone
If you want to use three colors an idea could be:
- Dark blue, turquoise and beige:
To give a Confident and creative idea to your file.
Use simple and clear sentences.
Where the important things are at the top, summarized in the first three sentences.
The inflection of the voice is where there is a bold, to underline a word or an entire phrase.
And punctuation is essential for catching a breath, breathing between one term and another.
People are attracted from the design of the page
Pages are designed by paragraphs, white spaces, buttons and links.
Insert bullets, play with different font sizes (remember less is better) of titles and subtitles,
add embedded images or videos, italics, question marks or dots and that's it.
Put as many image as you want, to explain the ideas, not to confuse the reader!
But most of all the colors evoke emotions and these emotions are somehow connected to the product.
They play a "subconscious" role and are able to stimulate actions and reactions by creating in people the need to "move" in the desired direction.