I'm new to graphic design and have started to use Adobe Illustrator. I was wondering if someone can tell me how to make the sticker pop up art like the Gowalla logo. Below is the logo that I'm referring to:

enter image description here

Any help is appreciated. So for I've been using the pen tool to make the white sticker area. Then I try to add an outer glow, but it doesn't look quite right. The most important thing I need help with is the shadow outlining to look crisp. Thanks for any help.

3 Answers 3


I guess this effect is called sticker effect and the white thing is an outline stroke near to 5 or 10 px and a shadow effect to glow the corners. You can follow this tutorial for nearly output:


  • I am also new to this graphics and pop art but have learned quite a few techniques from the tutorial you provided.
    – user44899
    Commented Jun 6, 2015 at 9:47

Do the vector art in Ai, as it is def a faster program for that, but you should probably save the shadow effects for Ps.

The shadow effect like that is done by a close shadow with a large size.

enter image description here


The drop shadow is what gives it the illusion that it has depth. Since you're using illustrator, you can apply a drop shadow to the white shape and adjust it how you see fit, including the sharpness of the drop shadow.

The drop shadow can be found under the effect menu...

Effect >> Stylize >> Drop Shadow

Blue determines the "sharpness" and the position of that shadow is determined by the x and y offsets

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