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Found this on someone's Are.na

Hi all, found this image on Are.na - been trying to study this image with my own typographic treatment, but still having trouble with finding the right bevel and emboss settings. Also noticed there's a slight paper texture here and a bit of contrast play, yet I haven't really gotten it right. Can anyone provide insight? Thank you!

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The striped texture in your example can be a real photo of cardboard which is curved and also has a dimples. The grey nearly horizontal lines are not grooves, they are on the surface with no depth.

The text has Bevel&Emboss layer effect as you show. The texts have the same striped texture as the cardboard, but it doesn't by any means follow the curvature nor the dimples of the surface.

In the next example the striped texture is pasted from Illustrator. It's made of grey repeated curved lines on a white background. The line pattern is pasted to Photoshop and it has got noise. A curves layer reduces the contrast. There's no dimples:

enter image description here

Dimples can be done with the Displacement map or by applying the Liquify filter. They must be accompanied by some shading. I skipped it. I believe that realistic 3D cardboard surface would need also texts which follow the surface forms. Your example doesn't have it.

The text is actually white, but the Fill% of the text layer is dropped to zero. That leaves only the shading of the text caused by Bevel&Emboss. The texture layer can be seen as is on those areas of the text which are not lightened nor darkened by Bevel&Emboss.

In the next image the Fill% is partially returned. Fill= 36%. The letters become lighter but lose the texture:

enter image description here

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I'm not sure I really see what the problem is. Aren't you just missing the paper texture?

Set the layer mode of the Text layer to "Soft Light", text colour to 50% grey, and try Bevel and Emboss settings like these:

enter image description here

Obviously I don't have the same font here.

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