I realize this question belongs more on the Digital Marketing Stack Exchange, but since that experimental SE was deleted, I'm dropping it here. Please forgive me.
I'm working on a flyer that has a URL, and I'm wondering whether or not to include the
https:// in the beginning. Does it add any sense of reassurance for a typical customer to know it's a "secure" URL? Or does it just get in the way visually and make the URL less memorable?
To be clear, it is an
https:// URL - I just want to know if it should be printed that way. Also, it is not simply the site name or brand, like "Twitter" or something you might type into a search engine and find. There is a specific
/path that follows.
Please let me know what the trend is these days. I would have omitted
http:// back before the
s was standard, but now that there is an aspect of security and trustworthiness to be weighed, I'd like to know how other designers are approaching this. I haven't been given any specific direction regarding how to present the URL. Thanks.