Hi guys I need your help! For a study project I have to change the appearance of a real company. Now it looks like the company A want to implement a new project. This should not adopt the design of company A. It should not be recognizable that company A is behind the project. For the project they want a logo, typography, colors, a website (online trade) etc..
Do I have to implement a corporate design or a brand design for this project? I don't quite understand the difference between corporate design and brand design yet.
From my understanding the term corporate means only entities, i.e. people who do something together, be it a company, an institution or any other organization. The brand on the other hand means not only companies but also products and other things. So you could possibly see the project as "other things"? Then it's brand design, right?