I can't tell what is missing in my home page. I am working with a designer who is also quite new at this. Could anyone point something out please
Your question is a bit opinion based, but I'll give you my opinion anyway. I don't think there's anything actually wrong with the layout of the page. I'm not too fond of the bright red band, but that's more of personal taste thing.
I think the main problem is the crop of the photograph. Totally chopping off heads and hands is a big no-no in photo composition in general. I've done quite a bit of portrait and hair fashion photography over the years, and bad cropping can just ruin the vibe and appeal of an image. While close cropping is certainly in-vogue at the moment, particularly to concentrate the viewers attention on the garment or some other aspect of fashion, this is just a bit too much IMHO.
Perhaps consider a crop like this instead.
Things you could improve on:
- that man needs a face. also that photo is blurry and processed like its the 90's again. use sharp, natural looking photos
- everything is too dark
- modern fashion shops will start with men and women categories directly. homepage, about us and contact us should be moved to the footer and/or gray topbar. look at h&m or something
- logo too complicated and squeezed in there
- what is "flawless beauty" ?