enter image description here

I can't tell what is missing in my home page. I am working with a designer who is also quite new at this. Could anyone point something out please

  • 1
    The head is cropped unnaturally
    – Scott
    May 7, 2021 at 9:40
  • 1
    This question is opinion and requirements based.
    – Vikas
    May 7, 2021 at 9:49
  • @Scott well that's my question actually :D
    – Vikas
    May 7, 2021 at 10:06
  • @Vikas and Scott - absolutely the biggest problem here is that missing head and the general photo composition. While close crops are certainly in-vogue at the moment, this is just too much. It's not only the head but the chopped off hand too.
    – Billy Kerr
    May 7, 2021 at 12:24
  • @BillyKerr I understand but we never know it was intentional or mistake.
    – Vikas
    May 7, 2021 at 12:26

2 Answers 2


Your question is a bit opinion based, but I'll give you my opinion anyway. I don't think there's anything actually wrong with the layout of the page. I'm not too fond of the bright red band, but that's more of personal taste thing.

I think the main problem is the crop of the photograph. Totally chopping off heads and hands is a big no-no in photo composition in general. I've done quite a bit of portrait and hair fashion photography over the years, and bad cropping can just ruin the vibe and appeal of an image. While close cropping is certainly in-vogue at the moment, particularly to concentrate the viewers attention on the garment or some other aspect of fashion, this is just a bit too much IMHO.

Perhaps consider a crop like this instead.

enter image description here

  • Thanks for your insight.
    – Vic
    May 8, 2021 at 10:54
  • @Vic - nothing to do with the design per se, but you may also want to rethink the slogan "get a compliment to your flawless beauty". It sounds like very awkward English.
    – Billy Kerr
    May 8, 2021 at 11:14

Things you could improve on:

  • that man needs a face. also that photo is blurry and processed like its the 90's again. use sharp, natural looking photos
  • everything is too dark
  • modern fashion shops will start with men and women categories directly. homepage, about us and contact us should be moved to the footer and/or gray topbar. look at h&m or something
  • logo too complicated and squeezed in there
  • what is "flawless beauty" ?
  • 1
    Thanks for your insight.
    – Vic
    May 10, 2021 at 9:10

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