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Hello everyone!

I'm designing for a brand that requires left-justification for all text, which can make consideration for ascenders and descenders a nightmare. Typically this brand calls for tight spacing, so the closer leading is preferred. However it makes the left justification look visually off even though it technically aligns.

Any advice or suggestions would be most appreciated - thanks in advance!

  • 3
    Great first question! Welcome to the community. Commented Jun 2, 2021 at 15:10
  • 3
    imho, what's more distracting than the T over L is the l to y spacing.
    – Tetsujin
    Commented Jun 2, 2021 at 15:37
  • 2
    Problem here is that the upper line should be further to the left, but then the y would touch the l. Unsolvable really with this tight leading.
    – Wolff
    Commented Jun 2, 2021 at 15:56
  • 3
    Is there a tt ligature that could help you squeeze "Little" a little?
    – pbasdf
    Commented Jun 2, 2021 at 20:20
  • 1
    ... or deliberately drop the font size for "Little" (a play on words) so you can fine tune the left alignment without the hassle of the l/y clash.
    – pbasdf
    Commented Jun 2, 2021 at 20:56

1 Answer 1


if the characters overlap, make that part of the brand. I personally wouldn't do it, but if you make it intentional and write it into the Brand Guide, why not make it a thing.

If you do make the characters overlap, you would have to decide which character takes precedence / goes over the other. Would the dark green go over the white, or vice versa.

Ultimately, the legibility is key. If you're typesetting catchphrases like this using the tight settings, and it just simply becomes illegible, then the brand itself needs amending. I'm not being flippant.

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    – Mensch
    Commented Nov 19, 2021 at 20:19

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