Logo Capitalization when written in text

Question

I am looking for subjective opinions on whether or not to match the capitalization of my (nascent) companies logo when writing its name in text.

Our company is called TheCoin, we are building a cryptocurrency called "THE". Our logo design uses the name THECoin. I've found in written text, the form "TheCoin" feels easier on the eye - the capitalized version feels a bit shouty. However, the logo feels a bit weaker (and loses some of the meta-feel from the currency). I may be biased though as TheCoin is similar to the way we write names in programming.

Your opinion - is it better - inconsistent capitalization, stronger header, or smoother text?

Answer 1

There's also the issue… not too bad in this particular instance - that capitalising all of the first word plus the first letter of the second will make people read it as THEC oin.

To pick another just as an example, is this two moods or someone with poor apostrophe skill's advertising campaign?

HAPPYSad

.. or even, based on the previous sentence TOPick… to pick or top ick?

^{I daren't post the worst examples I can think of ;)}

Answer 2

This may get flagged as not a good fit here because it's really opinion-based. But here's my take (I'm sure there's more to it than this, but this is what went through my head when I saw it):

When a short word is capitalized, your brain tells you that you might be looking at an anacronym. This is obviously not what you're looking for here. I definitely favor the "TheCoin."