Agency for a major recording artist wants to license family business logo for merchandise/marketing campaign.

They are in the list of top selling recording artists in music history.

How to negotiate offered one time payment for logo use on co branded products & merchandise?

I have no idea how negotiate something like this.

It would have benefits to our business by free international advertising as well, but not sure what a fair one time fee / number would be to expect.

I don't want to name them because not sure if I can mention, but need good advice of appropriate fee to expect & associated advice.

  • Did you design the logo, or are you the “family business owner” (or both)?
    – pbasdf
    Commented Jul 9, 2021 at 17:08
  • Actually both. I designed it when a few years after we started the business. Commented Jul 10, 2021 at 3:46

1 Answer 1


I'd speak to a professional, established, licensing agent, not a bunch of designers on the web.

Even if an agent requires a fee, it may be well worth it. A simple web search can find licensing agents.

There are most likely a bunch of small things you'll never think of that an established agent will be well aware of and have the knowledge to negotiate more appropriately.

Just like your clients don't really understand what goes into the creation for a logo, you will never really understand what needs to be covered, in writing, for a particular licensing agreement. It's more legalese than anything and while, certainly well-meaning, designers may offer advise... well.. clients *could * create their own logos. There's a reason they hire you, isn't there?

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