Agency for a major recording artist wants to license family business logo for merchandise/marketing campaign.
They are in the list of top selling recording artists in music history.
How to negotiate offered one time payment for logo use on co branded products & merchandise?
I have no idea how negotiate something like this.
It would have benefits to our business by free international advertising as well, but not sure what a fair one time fee / number would be to expect.
I don't want to name them because not sure if I can mention, but need good advice of appropriate fee to expect & associated advice.