I'm working on a logo right now (symbol + wordmark) and I'm trying to decide on a typeface. The symbol is very geometric with straight, angular lines. The typeface I'm leaning towards is a geometric sans serif, which seems like the obvious choice. However, I'm wondering how wrong it would be if I combined a serif, or a flared "semi-serif" type with this very geometric symbol.

Unfortunately I can't show you the design I'm working on (downvote me if you must). But instead I'm attaching something similar I just noticed on Brand New. See how they have combined a serif typeface with a very geometric symbol?

If you have seen any examples of this combination, or read any posts about this topic, please link or post here.

Thank you!

Ash enter image description here

  • 2
    i'm mainly disturbed by the fact that the left image is not a grommet, it's a washer :P
    – Tetsujin
    Jul 10, 2021 at 18:21
  • 3
    There are no rules.
    – Scott
    Jul 10, 2021 at 18:27


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