I am trying to create my first text based logo, for a fake website named "Freelance". In theory this website is a common questions and answers website like Stack Overflow. It also has a section for web tutorials. The users of my (fake) website are programmers and designers both asking questions on web design, front end as well as backend development So far I have tried a bird icon with text and some italic fonts.

What should be the main points to focus when designing a logo for above kind of website? Does the below logo suit the requirements?

first logo

Here is a logo using the pen tool. Does this fits the requirements?

second logo

  • 1
    This one is another logo, I have deleted that bird icon Commented Jul 24, 2021 at 12:09
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    Most well crafted text-based logotypes are more than merely choosing a font.
    – Scott
    Commented Jul 24, 2021 at 19:54
  • 4
    I simply mean that often although a specific typeface may be the basis for a text logo, quite often the glyphs are intentionally manipulated in some way to create a more unique mark. After all, few companies want a logotype that your grandma can recreate by clicking a font menu twice.
    – Scott
    Commented Jul 25, 2021 at 0:43
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    The 2nd example (with stylized "r") looks like "Freelamce" to me.
    – TripeHound
    Commented Jul 25, 2021 at 6:38
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    That an combination is pretty poorly drawn and does look like an m to me as well. It's not "how cursive in English works" nor is it "clearly an n". The tail of the a should never create an entirely new, and separate, vertical. That appearance is either ain or am.
    – Scott
    Commented Jul 25, 2021 at 10:21

2 Answers 2


When you talk about a logo you have to consider-

what the client wants, who the audience is, what is the purpose of that brand and what kind of logo the opponents have ( to avoid copyright issues).

And the text-based logo is not only about fonts!!!

It has to be geometrically presentable and aesthetic too.

You have to consider subtle symbolic components, color psychology as well.

Two famous examples are FedEx and Amazon. Kindly check how beautifully the designer presented the theme in the name.

Kindly research, spend some time, design 3/ 4 rough concepts, and then pick the best one, polish that more.

Good luck.


You should focus on the product first, then think about the logo. If you think about it, people don't visit a website to see the logo, they visit the website, because it is useful. About the logo ... it's alright but I think you should create a custom connection between the F and r letters, because now there is a gap there.

  • Hi @Komental, Actually I have given the scenario of fake website, I am learning logo design. Thanks for your advice though I will add connection b/w letters. Commented Jul 24, 2021 at 12:55
  • @NiteeshBhargava This is a very lazy way to create a logo ... just writing a word with some font. What did you learn really? What are you trying to learn?
    – Komental
    Commented Jul 24, 2021 at 13:50
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    @NiteeshBhargava I think this answer applies, even for a fake website. Is the Freelance website intended for freelance journalists? Or designers? Or programmers? The design will need to be different in each case. Build the hypothetical scenario in your own mind, then think through what that means for your logo.
    – pbasdf
    Commented Jul 24, 2021 at 15:32
  • Hi @Komental , Based on your comments , I have added one more logo using pen tool, can you suggest if this is making the requirement ? Commented Jul 24, 2021 at 19:53
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    @NiteeshBhargava I once did same, like I worked on my artwork and updated it on my question, I guess it's not allowed 😀 Why not share it on a site like imgur and comment the link? Also there's a specific room for feedback which might wanna have a look: chat.stackexchange.com/rooms/36555/the-looking-glass
    – Vikas
    Commented Jul 24, 2021 at 20:07

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