3

I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable features, leaving the "problem" parts. Here is the logo on a white background:

enter image description here

It looks awful when dropped on to a white background, and makes designing any kind of media hard work due to the angle as it just doesn't "sit" right on the document. I feel the focus point is the "box" rather than the actual logo within.

I am not a designer by trade.

Are there any tips for working with something like this? I appreciate it's a vague question but it's quite frustrating not knowing how to make it look good with other media!

6
  • 1
    There are quite a few questions on making nicer shadows, if that's what you are looking for. e.g. graphicdesign.stackexchange.com/questions/5251/…
    – KMSTR
    Jan 17, 2013 at 11:00
  • I will take a look - I am unsure how much editing I can get away with as they are quite keen on the logo as it is, (typically). Thanks for the link
    – calum
    Jan 17, 2013 at 11:03
  • If you can simply drop the shadow darkness down to 10% it would help a great deal. Does the logo fill that entire box?
    – Scott
    Jan 17, 2013 at 11:21
  • the bulk of the logo is text, with one of the corners being a triangle of solid colour. It sort of looks like a "shipping label" for lack of a better description.
    – calum
    Jan 17, 2013 at 11:36
  • Is removing the white background not an option?
    – Hanna
    Jan 17, 2013 at 15:03

2 Answers 2

3

If removing the rotation is not feasible (or allowed). I think I would try to get away with reducing the darkness of the shadow. A less intense shadow will do a great deal to "lighten" the footprint overall.

shadow

Much less eye-catching in my opinion and less dominant in any layout. All i did was drop it to 10%.

2

Just put it on a dark background. Also realize as soon as you flatten it to send to a printer the drop shadow is going to get a lot more subtle.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.