I am reluctant to post the actual logo for risk of repercussions, but I have taken away any identifiable features, leaving the "problem" parts. Here is the logo on a white background:

enter image description here

It looks awful when dropped on to a white background, and makes designing any kind of media hard work due to the angle as it just doesn't "sit" right on the document. I feel the focus point is the "box" rather than the actual logo within.

I am not a designer by trade.

Are there any tips for working with something like this? I appreciate it's a vague question but it's quite frustrating not knowing how to make it look good with other media!

  • 1
    There are quite a few questions on making nicer shadows, if that's what you are looking for. e.g. graphicdesign.stackexchange.com/questions/5251/… – KMSTR Jan 17 '13 at 11:00
  • I will take a look - I am unsure how much editing I can get away with as they are quite keen on the logo as it is, (typically). Thanks for the link – calum Jan 17 '13 at 11:03
  • If you can simply drop the shadow darkness down to 10% it would help a great deal. Does the logo fill that entire box? – Scott Jan 17 '13 at 11:21
  • the bulk of the logo is text, with one of the corners being a triangle of solid colour. It sort of looks like a "shipping label" for lack of a better description. – calum Jan 17 '13 at 11:36
  • Is removing the white background not an option? – Hanna Jan 17 '13 at 15:03

If removing the rotation is not feasible (or allowed). I think I would try to get away with reducing the darkness of the shadow. A less intense shadow will do a great deal to "lighten" the footprint overall.


Much less eye-catching in my opinion and less dominant in any layout. All i did was drop it to 10%.


Just put it on a dark background. Also realize as soon as you flatten it to send to a printer the drop shadow is going to get a lot more subtle.

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