The thing is. Most if not all consumer products allready have 3D models due to them being designed in a 3D CAD application in the first place. Hardly any die, mold, stamp etc has been made without a 3D model for the past 20 to 30 years.
So companies like IKEA are allready doing nearly all of their catalogs digitally. Yes most of the things you think of as photos are renders. Mainly because its cheaper and less timeconsuming to do so. Note that the price to do a picture isnt really affected, the graphic design, the rendering still take a lot of work to do right about the same number of people as a photoshoot. But the digital realm disposes the logistical hurdles of getting the furniture, set designers, photographs, models and support personel into the same space at the same time.
Also if you take the image you have as an example.
- All you really need to do is render the bottle and slap the label as a texture.
- Since 3D DCC tools (graphics programs not CADs for manufacturing) are animation software. All you really need is to animate the texture.
- And drop it to your renderfarm for final rendering. (Since they are animation tools theres literally a button for this)
But yes you could to this in photoshop too. Just make the label a smart object. Wrap overlay and animate the smart object. But... Lot more work than using a 3D app.
All of this is less work than designing the labels.