We're expecting our website to be redesigned by Feb '22.
Alongside web refresh we're updating our photography, colour palette (minimal change), logo and fonts.
Currently we're using different typography across email, social and the website. New style guide only includes one font which is not present in any of our current designs.
The question is - do we wait until February to start using the new assets? I'm a bit concerned that until that time there will be many visuals posted on social with various fonts.
My idea was to update everything together with the website to create a WOW effect on our customers and ensure our competitors are not expecting such changes.
Not sure if that's the best approach?
Thank you for your answers!
Just a bit of background about the business: we're a British manufacturing company with 2 ecommerce websites in home & garden vertical. We're one of the market leaders and a supplier to a vast majority of our competitors. Online revenue is £1.2M per website. There's only myself in the marketing department at the moment, we work mainly with freelancers and agencies. There's a plan to hire 2 juniors to join my team before the February launch. They would be mainly producing content for social, email and website. Right now we don't have much printed material for the brand I'm asking about. We do everything online and it shouldn't take us longer than a week to update our online presence with new colour palette and logos.